About Michael Helbling

For nearly 20 years Michael Helbling has been helping organizations gather and make use of digital data. 

He has bootstrapped three successful analytics consulting practices, and has consulted with numerous fortune 500 companies.

He works with C-level executives at ecommerce companies to set data strategy, enable teams, and select appropriate tools. The outcomes from his work are increased revenue, deeper customer insight, and well aligned data teams.

Michael also advises analytics consulting firms and agencies. He covers topics like go to market strategy, team strength and training plans, industry needs, and acquisition opportunities.

Today he is the managing partner of Stacked Analytics, an analytics consultancy built with complementary expertise across the entire data and analytics landscape. 

Michael co-founded the Analytics Power Hour podcast in 2015, and it is one of the leading analytics podcasts in the industry. 

As a speaker and industry contributor, Michael speaks internationally and is a director emeritus of the Digital Analytics Association.

Michael believes intensely in giving people hope and inspiration to achieve what they did not believe was possible. And data and it's appropriate usage has been his vehicle for that mission for the last 20 years. He has a deep love for the technical rigor of analytics combined with a strong empathy for business users who need to use data to inform their strategies and aid their growth.